Library Class and Subject Guides: Marketing: Get Started

Start Here: Best Library Resources for Marketing Topics

We recommend these search tools, sometimes called databases, to find sources in this subject:

Business Source Premier
Provides citations, abstracts, and selected full text to articles, company reports, industry reports, market research reports, and country reports about all aspects of business, “including marketing, management, MIS, POM, accounting, finance, econometrics, and economics.”
Capital IQ
Access data, market insights, and research tools to understand financial markets and make informed decisions.
All users are required to register through this link to access this resource .
Mintel Academic
Mintel reports combine consumer research with market data and analysis across 19 market categories.
ProQuest One Business
Search topics related to business that includes journal articles, company reports, industry/country reports, ebooks, videos, case studies, and more.
Wall Street Journal via ProQuest
Thoroughly indexed, users will have access to top news stories and information contained in various sections of the paper in regard to local and regional news.