Library Class and Subject Guides: Aviation: Find Marketing Info

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Marketing Plan

A marketing plan will assist you in developing a detailed strategy for introducing your product to consumers. In addition, it will enable everyone involved with the project to be "on the same page" and function as a team.

Many marketing plans include:

demand and demand trends
social and cultural factors
demographics
economic & business conditions
state of technology
laws & regulations

Library Resources

To search only for information on marketing, limit by document type: Market Report.

Business Source Premier This link opens in a new window
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Provides citations, abstracts, and selected full text to articles, company reports, industry reports, market research reports, and country reports about all aspects of business, "including marketing, management, MIS, POM, accounting, finance, econometrics and economics." *This resource is provided by the Electronic Library of Minnesota, freely accessible to anyone in Minnesota!*

To search only for information on marketing, include as part of the search strategy "MarketLine Report."

My IBISWorld
IBIS world
This link opens in a new window
A comprehensive collection of U. S. Industry Research Reports, based upon the North American Industry Classification System (NAICS). This collection analyzes industries at the 5-digit level offering the latest content on 700 industries. Each report consists of key statistics and analysis of market characteristics, operating conditions, current and forecast performance, and major industry participants. Also includes Global Industry Reports.
Passport This link opens in a new window
Provides "macroeconomic statistics, market size data and lifestyle trends on a global basis." Includes "one million statistics for 205 countries, volume and value market size data for more than 330 consumer products in 52 countries, and 205 Euromonitor country profiles." Available only to faculty, staff, and currently enrolled students.
ProQuest One Business This link opens in a new window
Search topics related to business that includes journal articles, company reports, industry/country reports, ebooks, videos, case studies, and more.

To search only for information on marketing, click on the Industry/Country Repor ... and includes as part of the search strategy "marketing" as well as the industry.

Freely Available Resources

Census Business Builder (CBB) available from the U.S. Census Bureau
Access a suite of services providing selected demographic and economic data from the Census.
U.S. Bureau of Labor Statistics: Consumer Expeditures
Access Consumer Expenditure Surveys (CE) providing data on expenditures, income, and demographic characteristics in the United States.
U.S. Census Business & Economy
Access a guide to data sources for retail trade compiled by the U.S. Census Bureau.