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MGMT 332--Business Trends


For this project, you will choose a trend to investigate. See the "Suggested Topics" box below for a list of trends you can consider for this research based innovation project. OR you can ask for approval for a different trend.

Research Project

Name (s)_______________________

  1. Which trend interests you?
  2. What interests you about this trend? What do you think you want to investigate?
  3. MEET WITH MS BAURES OR DR TRAHMS VIA ZOOM. Then email and In this email, identify which trend you are considering and what times you are available to ZOOM for a "research session" meeting with Ms. Baures or Dr. Trahms.
  4. Meet with Cheryl or Lisa!
  5. Read Ten Questions to Ensure a Viable Business Model (Martin Zwilling) and How to Test a Business Idea (Mike Kappel).
  6. ANSWER THE FOLLOWING QUESTIONS, based on 20 Questions You Can Ask to Validate Your Startup Idea (Sujan Patel) in Entrepreneur Magazine, December 29th, 2014:

1. What problem are you solving?

2. How have others attempted to solve this problem before, and why did their solutions succeed or fail?

3. Can you state, in clear language, the key features/benefits of your product or service?

4. Who are your potential competitors?

5. Who would benefit from your product or service?

6. What is the size of the market that will buy your product or service?

7. What will it take to break even or make a profit?

Submit Questions 1-7 to the drop box.

Suggested Topics

Trends to consider include:


Possible Search Terms:

artificial intelligence

machine learning

neural network*


Possible Search Terms:



fast-fashion brands


Possible Search Terms:

automated ...

electronic ...

computerized ...

meal prepping

Possible Search Terms:

"meal prep"


"meals for one"

"grab-and-go meals"

sports gambling

Possible Search Terms:

"sports betting"

"digital sports gambling"


Possible Search Terms:



"digital health care service"

car technology

Possible Search Terms:

"driverless car*"

"autonomous vehicle*"

"hybrid electric car*"

"electric automobile*"

"in-car technology"

social media marketing

Possible Search Terms:

"digital marketing"

various platforms (e.g., Facebook, Twitter, etc.)

remote learning/work

Possible Search Terms:



online learning

distance learning


Possible Search Terms:


"environment responsibility"

For additional information and directions, refer to module three on D2L.


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