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Researching Business Ideas

Resources and information to help you research entrepreneurial ideas. Developed for MGMT 443.

Researching a Business Idea

This guide will walk you through the process of researching an entrepreneurial idea. The type of research you'll need to do depends on the stage of business development you've reached. Use this guide to find research related to each of the main stages of business idea development. 

  1. Seeking Ideas or Exploring General Ideas or Problems to Solve.
  2. Refining an idea.
  3. Understanding the market segment. 
  4. Determining how to turn an idea into reality.  


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